Math@Work is a new series of webisodes from Scholastic designed to show students how math is incorporated in real life careers. Celebrities show students how they use math on a daily basis. Personalities have included Tim Gunn, Diane von Fürstenberg, Carla Hall, Nicholas Elmi, and Ty Pennington. My role in this project was to create a brand identity for this series of webisodes. This identity has been utilized on the Scholastic’s Ma+hematics site as well as digital marketing collateral, print collateral, and email marketing campaigns.