FISHEYE Brooklyn Logo

Print Design, Typography


February 24, 2016

What’s a girl to do when her incredibly talented friend and fellow artist asks for a logo design?

1. Fangirl.
2. Get to work.

Kim, a local (and seriously cool) pottery artist, is known for her combination of hand-built and thrown organic, abstract, and functional pieces of art.  She has both “a love for traditional form and study, as well as a unique and interpretive eye for design”. Three words stuck out when discussing what she was looking for in a logo: typographic, clean, and classic. This logo delivers on all 3, and lends itself to multiple uses. After the original horizontal lockup was created, the bolder vertical option was added to better fit different formats.

In the end both Kim and I are happy with the final product and she can get back to making inspirational pieces … with a cool new look of course.

Interested in Kim’s work? Click the “See the Logo in Action” button to view her site!


  • Logo Design
See the Logo in Action